This week I attended the third consecutive year, this event held in various cities in Spain annually.
I really liked this issue because virtually all the papers has spoken of the importance of online media , although to a critical point I missed some round table (only has been a sparsely 5 nm)
As usual I've been tweeting, and here are the most representative Tweets: (in red the most interesting for readers express)
- customers with their comments on social networks are becoming our director of marketing
- Traditional marketing is dead because the TV is broken, has broken .. because you can not make standard products
- listening, dialogue, support, host, transmit power, etc.. .. These are new positions
companies - makes sense the concept of "tribe" as a communication channel of my brand more powerful (but not for sale)
- I have to connect to the "tribe", for example by offering products extraordinary that they have designed
- the marketing of today has to do to connect with the tribe, and there is a map of the route to follow
- in order to make different products, there are q risking lead. THERE IS A SENTENCE TO DELETE "because I have always been so"
- the change is made without permission, but if you ask will always be someone who will say q GUE not want to change
- the artist is not afraid to criticism, because for non-negative, are always a point on which improve
- we have to be artists, we should not have maps, no one should be able to replace, we have to give, do magic ...
- do not know how technology will in the future, but we know that connect people
- great leaders do not seek care, but is used to unite the tribes
- Large projects have come from intuition, looking back were not as planned
- if you treat your customers well, have employees with high coefficient of optimism and ability to smile
- or fear, or laziness, or shame .... HAPPINESS IS THE ABSENCE OF FEAR
- the co-creation is the best way to differentiate themselves and xa xa q revalue the consumer price (configuring your product)
- is easy to hang things n online world, is more difficult xo succeed in it. OFF line but no success, it's hard beech q ON
line - the entrepreneur has to be a hero, not a villain, who risks his
heritage - in the Latin American countries is much more buying emotional in others where
governed by rationality - consumer testimonials, advertising breaks in films are very annoying. Internet pop ups bother
- the custom mailing in a good way with a cost / benefit (non-intrusive and effective)
- new technologies have not changed the desire d consumers / companies, have changed q amplified communication sq
- digital signage makes people look at it more seconds than a traditional
- Posted in My iPad
